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6 Ways Your Business Can
Benefit
From A Website
Despite all the media
attention given to “dotcom” failures, the good news is that
Small
Businesses are thriving on the World Wide Web. You don’t
have to be a large eCommerce company to improve your bottom line
with an effective website. Every day, Small Businesses
are
using the web to save time, increase customer satisfaction, automate
routine tasks, and increase sales. No matter what size business you
have, or whether you do business locally or globally, here are 6
significant ways your business will benefit by having a website
right now.
-
Increase
customer satisfaction.
Since it costs much more to obtain a new customer than it does to
keep an existing customer, customer satisfaction should be a
priority. You can use your website to provide easily accessible
information to your customers 24 hours per day. This could be
answers to Frequently Asked Questions, Policies and Procedures,
Product Information, etc. Another good strategy is to have an
online feedback form so your customers can make requests, ask
questions, and give you feedback on your
service.
- Save time. Posting information on your website will
save you time because you can provide answers to questions 24
hours per day and do not have to take the time prepare and mail
information to prospective customers. Simply refer them to the
relevant section of your website.
- Increase response to your ads. Studies by Verizon and
US West show that response to Yellow Page ads is increased 30-40%
when a domain name is included in the Ad. This is because
prospects can immediately check out your business at their
convenience before calling you. The same applies to Newspaper and
Magazine ads.
- Get information to your prospects quickly. Your
website, and other web tools such as email autoresponders, allows
you to provide information to your prospects immediately, when
they most want it. This helps you turn more prospects into
customers.
____________________________________
Studies by Verizon
and US West revealed
that response to Yellow Page ads is
increased by 30-40% simply
by including
a domain
name in the ad!
____________________________________
- Increase
Sales.
A Website can increase your sales in several ways. First, it
allows you get information to them immediately, when they are most
interested in your service. Second, because of it’s reach, it can
give you exposure through search engines and directories to
hundreds of potential customers that you may not have reached
otherwise. Third, because you will have the ability to email
customers and prospects through your domain, you can increase your
communication with them, thus increasing your
sales.
- Automate routine tasks. Do you ever find yourself
sending out the same forms to prospects or customer and mailing
back the same letters over an over? Your website can automate this
task by providing forms for your customers and automatically
sending back responses when they are filled out. This can be used
not only for orders but also bid requests, insurance claims,
surveys, employment applications, etc.
Designed
properly, your website will add a new and profitable dimension to
your business. In addition, customers today are more discerning and
have more choices than ever – a Website is one marketing tool that
you can’t afford to be without.
Notice: These articles
and tips were compiled by desertWEB publishing to assist clients, site
visitors, and the Internet Community. Please feel free to print out
for your personal use. However, these articles and tips may not be
used in whole or in part without prior written permission. To obtain
permission to use these articles please email sales@desertweb.com
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