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How do you do it / what
exactly do you do?
You provide the relevant
keywords that you would like the people to have typed into the
search engines, and the address of the site you would like the
people to go to.
We create a website page, sometimes
referred to as a "doorway" page that the search engines will
rank highly for those keywords and "point" the visitors to
your website. They never see the doorway page or know that a
doorway page is involved. They simply go straight from the
search engine to your site.
In less than a month,
you'll start seeing traffic to your site, and you'll receive
weekly updates by email on the amount of traffic you're
getting and your account balance. Within 60 days, you will be
receiving full traffic from the doorway pages. At the end of
every month, you'll receive an email showing the traffic for
the month and what you owe for the month. |
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What's a Doorway
page?
It's a website page that exists just
to be search engine bait for your site. We make it look like a
great place to send people that are interested in your search
terms. When they click on the doorway from the search engine,
they go straight to your site; they never see the doorway page
at all. That's also how we count them, when they go through
the doorway we track that so we know how many people we sent
you. |
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Will I have to make any
changes to my site?
No. No changes of any
kind are needed. |
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What search engines do
you use?
AltaVista.
Info
seek.
Hotbot
AOL.
Excite
Google
Goto
Look
Smart
Lycos
Magellan
MSN
Netscape
Northern
Light
Open
Directory
Snap
nbci.com
WebCrawler
And we will
continue to add additional search engines as time goes
by. |
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What does it
cost?
Each unique visitor is $.10. If the
same person comes to the site twice in one day, you are only
charged once per day for that visitor.
There is a
$300.00 set-up fee that is applied to the first 3,000 visitors
that are sent to your site.
After that you are billed
$.10 for each visitor that clicks through to your site as a
result of our work. |
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Everybody else either
wants $3,000.00 up front, or wants to charge me between $.30
and $3.00 per visitor, or both. Why are you so cheap? What's
the catch?
There's no catch. We make a
profit at ten cents per visitor and lowering the price to ten
cents makes it affordable to many more companies that sell
smaller ticket items on their website. That boosts our sales.
And obviously we can make more sales with a $300.00 deposit
than we can with a $3,000.00 deposit. |
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My website programmer /
website hosting company / software I bought is supposed to
submit my website to the search engines.
The
traffic we send you is in addition to the traffic you get from
every other mechanism you are using or considering
using. |
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I paid someone / used
software to submit my website to the search engines and got no
/ very little traffic. How do I know you will do any
better?
We aren't submitting your site.
We're submitting pages that are specifically designed to rank
highly in the search engines for your search term. They aren't
pretty and they don't have to be because no one will ever see
them. They will, however, rank highly in the search engines.
We base the design of the pages on the pages that the search
engines are currently ranking highly. We continuously monitor
what works and what doesn't to ensure our clients stay on
top. |
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Will I be duplicating my
marketing and search engine submission
efforts?
No. All this can do is send you
additional traffic to your website. It is independent of any
other marketing you may be doing. |
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Am I charged for repeat
traffic from the same visitor?
You are only
charged for the first visit by a particular person on a given
day from our doorway pages. If they come back to your site by
adding you to their favorites or typing in your website
address, or any other method, you are not charged. If,
however, they come back through the doorway pages because of
another search on a search engine the following day, you would
be charged again. |
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How do you track the
amount of traffic you send me?
The doorway
page has a counter that identifies your visitors and counts
them as they pass through. |
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How will I know you
actually sent me the traffic I'm paying
for?
You will receive a weekly report
showing the domain of every visitor we send you and the date
and time that they came to your site. |
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Can I put a counter on
your site to track it myself?
We can direct
the traffic to a particular page on your site so that you can
track it that way. You will automatically receive a weekly log
report that shows the domains of the visitors and the date and
time that they came to your site.
Unfortunately we
can't give clients access the pages due to possibility of
accidentally making changes that will harm the search engine
rankings or cause the pages to be rejected by the search
engines. |
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Can you target a
specific SIC code or industry?
Only through
targeted keywords. You should only use keywords that make
sense for your site. |
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How many keywords can I
use?
Most people find that 10-20 search
terms are enough. If you send them to us in an Excel
spreadsheet, you can have as many terms as you like. Remember
to only request terms that make sense for your site, though.
We do ask that you authorize us to send you at least 100
visitors per month per search term you submit. Otherwise, you
may get your entire month's traffic in one day!
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What if I get too many
visitors and can't afford that many?
You set a cap on the maximum number of
visitors you want per month. If your budget is $200.00 simply
indicate that you only want 2,000 visitors each
month. |
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What if you send me more
traffic than I wanted?
You are only charged
for the traffic you authorized. The extra traffic is
free. |
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What if I don't get as
much traffic as I want after I sign
up?
While some of the search engines may
begin sending you traffic within a couple of weeks, it takes
up to 60 days for what we do to be fully implemented by all of
the search engines.
If after 60 days, you are aren't
getting as much traffic as you want, you can consider adding
more search terms that are relevant to your site. For example,
home and house mean the same thing, but are different search
terms. You can add up to 20 search terms each month. In
general, the more search terms you use, the more traffic you
get. Also we will create as many doorway pages as we need to
in order to get you the traffic you want. So if there are only
10 search terms that apply to your site, we'll just work
harder.
Having said that, if your only search term is
"Resin pellet extruder", you're just not going to get a lot of
traffic no matter what we do. |
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How do I know you are
going to work hard to get me the traffic I
want?
We maximize our income by getting you
as many targeted visitors as you are willing to pay for. If
you aren't getting what you want, then we aren't making as
much money as we could. It's in our best interest to keep you
happy. |
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How do I choose my search
terms?
What you are looking for is the words
that people will type into the search engines when they are
looking for the service or product you are selling. For
example, if you are a real estate agent, your keywords might
be "home sales", "real estate", "real estate agent", "buy a
home", "sell a home", etc.
In general you
want:
The name of your industry - for example Real
Estate
Possibly another way of describing your industry -
for example Home Sales
Then you can add some specific
products or services that you sell:
For
example
- Sell
your home
- Buy
your home
- Sell a
house
- Buy a
house
- Residential real estate
- Commercial real estate
Then sometimes you
would throw in some benefits:
- Sell
your home quickly
- List
your home
- Easy
home sales
- Experienced real estate agent.
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We recommend that you start with up to ten search
terms unless you sell a large number of different products or
services from your site. In that case, you may want to start
with a search term for each item you sell. |
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How many words are
allowed in a search term?
As many as you
like. Remember that on average the more words in the search
term, the fewer times it is entered into a search engine and
the less traffic we will be able to send you for that
particular search term. |
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How long will it take to
start seeing some traffic?
You will start
receiving traffic within 30 days of our receiving your
deposit. You will be seeing your full traffic from the doorway
pages within 60 days. |
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Is there any sort of
guarantee?
Yes. We will make every effort to
get you the traffic you want each month, but if after 180 days
from receiving your deposit we have failed to send you enough
traffic to cover your deposit, you may ask for a pro-rated
refund for the traffic you did not receive. So far it hasn't
come up, but in case is ever does, you're
covered. |
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Why can't you guarantee
me a certain level of traffic?
The amount of
traffic you get will partly depend upon the search terms that
you choose. Dog is a popular search term. Dog sledding is less
popular. We can't force people to search for your terms, all
we can do direct your share of the traffic to your
site. |
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How do I sign
up?
Just go to the Targeted
Web Traffic Form. |
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What if I have another
question?
Email:patrick@directconnectionsint.com
We'll answer promptly and add possibly your question to the
FAQ's to help out the next person as
well.
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